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Mike Sweeney

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Top Stories by Mike Sweeney

Think more strategically. I say the words all the time, but it’s hard to explain what they mean. Why is it so hard? Because I believe strategic thinking is more nature then nurture. If you are a natural-born leader, artist, or athlete, at some point you realize that it is precisely because these roles come naturally to you that it is very difficult to teach these skills to someone who is not a natural. Try teaching a child with no hand-eye coordination to hit a baseball or someone who has no vision or creativity to become “artistic.” That being said, someone with at least some natural strategic talent can be developed into a better strategic thinker with a lot of listening, a disciplined shift in mindset, and, of course, a whole lot of hard work. Let’s explore the required mindset shifts. Think big picture Instead of: What can I do to benefit the company today? Thin... (more)

Want a Successful Marketing Team? Hire These 7 Types of People

As the owner of a growing marketing firm, I spend a reasonable amount of time thinking about the people who work for our company. Where are the gaps in our skillsets? Does everyone fit the corporate culture? Do we have the right people to tackle current work and the work that we know is coming? Does everyone know what he or she has to do to achieve professional success at the company? Are people generally fulfilled in their work lives? As we embark on yet another phase of our growth, marked by a handful of available positions, I am forced (in a good way) to reflect on the types of... (more)

You Don’t Need a Social Media Superhero

New Media on Ulitzer “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media only, and wants to address only those three properties. He doesn’t want us to worry about how the website, blog, search, email or other areas might impact social media. He is concerned about tracking the effort, but his tracking and measurement will focus on volu... (more)

Run If You Hear These Five SEO Marketing Statements

SEO Journal on Ulitzer In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s what Will left out - often times these misguided comments originate from an agency, consultant or service provider that the company has put its trust in.  So let’s look for some warning signs.  If you hear your agency, consultant or service p... (more)

Fall Cleaning: Clean Up Your Online Brand

Personal Branding on Ulitzer As part of my normal procedure before meeting with a prospective partner, I explore as many of the company's marketing vehicles as possible. Sometimes that list is short - a website and a brochure.  Sometimes that list is longer - a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc.   Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news.  The good news is that this company has clearly embraced the idea of expanding its footprint b... (more)