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Mike Sweeney

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Top Stories by Mike Sweeney

So you’ve gone ahead and set up a blog for your company.  Or maybe you are just starting to think about it but aren’t sure what to do – or whether you should even have a blog.  No matter which of these camps you fall into, it’s critical to your success that you don’t just create a blog, you nurture it.  While an exhaustive list here could be a few hundred tactical points, these are the big keys that will help you to be more successful with your blog: 1). Start with a Strategy This sounds incredibly obvious but amazingly isn’t usually the case.  Most blogs fall down because there is no strategy in place on how and when to communicate, what you want to say, who you are trying to reach, and all the other crucial elements.  All too often, businesses start a blog without a well-defined strategy and it all falls apart from there.  Make sure you have a plan in place for ... (more)

Fall Cleaning: Clean Up Your Online Brand

Personal Branding on Ulitzer As part of my normal procedure before meeting with a prospective partner, I explore as many of the company's marketing vehicles as possible. Sometimes that list is short - a website and a brochure.  Sometimes that list is longer - a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc.   Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news.  The good news is that this company has clearly embraced the idea of expanding its footprint b... (more)

Run If You Hear These Five SEO Marketing Statements

SEO Journal on Ulitzer In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s what Will left out - often times these misguided comments originate from an agency, consultant or service provider that the company has put its trust in.  So let’s look for some warning signs.  If you hear your agency, consultant or service p... (more)

Prediction: Marketers Will Publish Lots of Lists in 2010

I used to love lists.  I am a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used to be somewhat unique, and kind of freaky types.  Now, everyone makes lists.  People Magazine publishes the Most Beautiful People list.  ESPN publishes the Top Athletes of the Century list.  Less known publishers distribute some really fascinating material, like the 50 Best SEO Blog Posts of 2009 or the Top 10 Most Important Tweets of 2009. I am taking a stance against lists, if only for about one week.  My ... (more)

The Only Rule of Twitter: Be True to Yourself

Twitter on Ulitzer It’s been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown’s School of Continuing Studies.  The topic for our last session was a doozy - social media, and in particular how social media can be used to achieve business or career-related objectives. I saved Twitter for the latter part of the lecture, thinking that its stature as the hottest and yet most misunderstood social media property would generate some lively discussion.  I started with a very simple question: Who here uses Twitter either personally or professiona... (more)