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Mike Sweeney

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Top Stories by Mike Sweeney

The Social Media Guide We talk a lot about social media on Marketing Trenches. And for good reason - Social media seems to be at least one item on the agenda for about 90% of the meetings we have these days. Everyone wants to run 100 miles an hour to do something on Facebook, LinkedIn and Twitter. I wrote about this previously in Want to Succeed In Social Media? It Sure Helps to Have a Strategy. A big part of any strategic plan is revisiting that plan - Making sure you are doing all the things you should, adjusting the pieces that aren't working and continuing to optimize the pieces that are. Sometimes though, we get so excited for the newest, shiniest, brightest, sparkliest things that we neglect the basics. Herndon Hasty's recent article in Search Engine Watch, That's so 2004: Everything Old Is New Again, reinforces this - both from a Social Media and Search Engin... (more)

Social Media: Bring These ROI Examples to Your CEO

Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?”  We talked about this before in Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach. There are many reasons companies are involved in social media, and many find great value without even thinking about measuring ROI.  Recently though, I saw this video from Socialnomics, a social media blog as well as a book by Eric Qualman.  I’m about halfway through ... (more)

Who Are You? The 5 Key Components of a Core Messaging Document

With apologies to rock icons The Who – and I suppose the CSI TV franchise as well – this is one of the biggest challenges many companies face.  If you think about it, I’m sure that you see this all the time too. Whether it’s an elevator pitch at a networking event that leaves you wondering what it is that this person does or a disjointed marketing effort that just doesn’t hit the right chords – a lot of people out there have a messaging problem. When working with a client, one of the very first places we start is to take a look at their messaging — It’s critical that their messa... (more)

Content Marketing World – Why We’re Here

The Right Source team has descended upon Columbus for this year’s Content Marketing World event, which promises to be chock full of opportunities to learn, connect and share. And while I remain skeptical about the value of most industry events, participation in Content Marketing World is a no-brainer for us. Not because we expect to close, or even initiate, new client relationships. Not because we think that participating as speakers and CMI consultants offers prestige that can’t be found elsewhere. We participate because content marketing is a space Right Source Marketing is im... (more)

How Good Are Your Blog Posts? Ten Tips for Making Them Remarkable

Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, “Is it remarkable?” Sometimes the answer is “no.” Occasionally I get a half-hearted “yes,” but most of the time I get some variation of “I don’t know exactly what that means.” (All of those answers include the unspoken comment, “Mike, you’re such a pain in the ass about this remarkable thing.”) But I believe that remarkable is important - even critica - especially when it comes to blog posts. Every day, 2 million blog posts are... (more)