Mike Sweeney

New Media on Ulitzer Some call it interactive marketing.  Others call it digital marketing. Still others use internet marketing, web marketing or online marketing. Frankly, the terminology doesn't matter.  What matters is that companies need to and want to address this function, and are becoming more and more open to exploring the different ways of doing it. Occasionally we get a request from a company that has already decided that they'd like to build this function up in-house, using primarily employees as opposed to agencies, consultants and contractors.  The company typically has plenty of reasons for this approach, and while we often present scenarios that represent an alternative option, we do that to help the client arrive at the right decision for the organization.... (more)

You Don’t Need a Social Media Superhero

New Media on Ulitzer “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media only, and wants to address only those three properties. He doesn’t ... (more)

Back to the Basics: Don’t Sleep on The Blogging

The Social Media Guide We talk a lot about social media on Marketing Trenches. And for good reason - Social media seems to be at least one item on the agenda for about 90% of the meetings we have these days. Everyone wants to run 100 miles an hour to do something on Facebook, LinkedIn and Twitter. I wrote about this previously in Want to Succeed In Social Media? It Sure Helps to Have a St... (more)

Avoid the Seven Common Software Marketing Mistakes

Marketing Automation on Ulitzer Software is ubiquitous these days, and there are so many flavors to choose from.  We have business software as well as personal/consumer software.  We have software that barely dents the wallet as well as software that requires a complex business decision-making process and millions of dollars.  We see Software as a Service (SaaS) models as well as Software... (more)

The Only Rule of Twitter: Be True to Yourself

Twitter on Ulitzer It’s been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown’s School of Continuing Studies.  The topic for our last session was a doozy - social media, and in particular how social media can be used to achieve business or career-related objectives. I saved Twitter for the latter part of the lecture, thinking that its stature ... (more)