New Media on Ulitzer
“I hear you guys are the social media gurus in this area. Can you help us
blow out our efforts on LinkedIn, Twitter and Facebook?”
These were seemingly innocent words from a prospective client, spoken just
last week. As we dug a bit deeper, the red flags started flying. He wants
help with social media only, and wants to address only those three
properties. He doesn’t want us to worry about how the website, blog,
search, email or other areas might impact social media. He is concerned about
tracking the effort, but his tracking and measurement will focus on volume of
followers, friends and connections.
Ummmm…no thanks.
He wants a Social Media Superhero. The superhero he wants doesn’t possess
super human powers and is not dedicated to protecting the public. The
superhero he is after is the type that can make his company look “hip”
and “in the kno... (more)
In last week’s post, A Welcome Audit During Tax Season: How to Evaluate
Your Marketing Tactics we discussed the first step in making sure you are
taking maximum advantage of your online opportunities. Coming out of this
first step you should now have a sense of everything you are doing online,
your strengths and potential areas for improvement. And hopefully you have
now put this together into your interactive marketing plan.
This week, we’ll cover Step 2, which focuses on implementing that plan, and
in particular, the places where things most often go wrong. And, just for
... (more)
So we talk about blogging a lot around here. And why not - I mean after all
Marketing Trenches IS a blog so it does make a whole lot of sense. We’ve
also found that our blog is one of the best, and probably THE best, tools for
our business.
Yet despite that ringing endorsement, and all the reasons that companies,
organizations and individuals blog, all too often we still run into the same
most common objections to blogging. So, I thought rather than listing all
the reasons you should blog, many of which we have covered before, I would
set about answering these 5 most common o... (more)
Last week, we were excited and honored to be part of a group of presenters at
a Greater Baltimore Technology Council event, Digital Media in Action:
Engaging, Implementing & Creating Tangible Outcomes.
For our portion of the program, Mike and I discussed Why Blogging Should be
the Hub of your Social Media Efforts. While I’ve included our
presentation below for those of you that want to dig in slide by slide, from
a big picture perspective our focus was on the benefits of blogging as a
component of your overall B2B marketing strategy. And though many of the
same approaches — an... (more)
Marketing Automation on Ulitzer
Software is ubiquitous these days, and there are so many flavors to choose
from. We have business software as well as personal/consumer software. We
have software that barely dents the wallet as well as software that requires
a complex business decision-making process and millions of dollars. We see
Software as a Service (SaaS) models as well as Software as a Product (SaaP)
models.
The broad range of software types makes it difficult to identify the most
common marketing mistakes, but not impossible. Having worked as employee,
consultant and ... (more)
Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.
Darryl S. Brown
Eric Z. Maass
Jeff Barnes
Frank Greco
Peter Lubbers
Vineet Tyagi
Merlin Francis
Ulitzer content is offered under Creative Commons "Attribution Non-Commercial No Derivatives" License.
For any reuse or distribution, you must make clear to others the license terms of this work.
The best way to do this is with a link to this web page.
Any of the above conditions can be waived if you get written permission from Ulitzer, Inc., the copyright holder.
Nothing in this license impairs or restricts the author's moral rights.