Don't Outsource. Don't Insource. Right Source.

Mike Sweeney

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Top Stories by Mike Sweeney

As the owner of a growing marketing firm, I spend a reasonable amount of time thinking about the people who work for our company. Where are the gaps in our skillsets? Does everyone fit the corporate culture? Do we have the right people to tackle current work and the work that we know is coming? Does everyone know what he or she has to do to achieve professional success at the company? Are people generally fulfilled in their work lives? As we embark on yet another phase of our growth, marked by a handful of available positions, I am forced (in a good way) to reflect on the types of people that will make us a well-rounded team and establish the foundation for a bright future. As they say, teamwork makes the dream work. So who do I want on my team moving forward? These types: The Strategist There will always be a place for someone, usually a seasoned someone, who can ... (more)

Social Media and Search - One Good Turn Deserves Another

Web 2.0 Journal Whenever a conversation starts around the topic of social media, inevitably I find a number of people that immediately question the value and want to see some ROI numbers before getting involved. We’ve talked about both sides of this discussion before in many posts, most notably Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach. Just today I came across this research in B to B magazine, which seems to once again prove some value to social media activity, particular as it re... (more)

Startup Marketing: 10 Things To Do In Your First 90 Days

So you got yourself involved with a startup company.  It may have happened by circumstance or by choice.  You're either a founder or one of the first employees.  You either envision your concept as a potential single to be flipped in 3-4 years, or a grand slam that will allow you to socialize with the likes of Brin, Bezos and Cuban. Awesome.  We all love a good startup story.  Unless you've got an inherently viral concept on your hands (and by the way, keep in mind that there have only been about 5 inherently viral products introduced over the past 5-7 years), you're going to nee... (more)

Run If You Hear These Five SEO Marketing Statements

SEO Journal on Ulitzer In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s what Will left out - often times these misguided comments originate from an agency, consultant or service provider that the company has put its trust in.  So let’s look for some warning signs.  If you hear your agency, consultant or service p... (more)

Fall Cleaning: Clean Up Your Online Brand

Personal Branding on Ulitzer As part of my normal procedure before meeting with a prospective partner, I explore as many of the company's marketing vehicles as possible. Sometimes that list is short - a website and a brochure.  Sometimes that list is longer - a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc.   Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news.  The good news is that this company has clearly embraced the idea of expanding its footprint b... (more)